alex and ani

The consumer protection lawyers at Tauler Smith LLP keep racking up victories for clients in data privacy lawsuits involving the California Invasion of Privacy Act (CIPA). The most recent success story garnered media coverage from Bloomberg Law on the firm win in a CIPA claim against Alex and Ani, the nationwide jewelry retailer.

A major online jewelry retailer recently made headlines for the allegations in a class action lawsuit: Alex and Ani disclosed customer data to TikTok. Specifically, Alex and Ani was accused of using online tracking technologies to collect customers’ information without consent and then sharing it with the popular social media platform.